So you are very accomplished at delivering your service or making your product. You have even mastered hiring so you have quality people and accounting so that tax reporting is a breeze. What about defending what you have built? Certainly you use employment agreements that assure the privacy of your business. What about when someone appropriates your name? They advertise your name and their phone number or web address? A significant resource is to Trademark your business name. Advice on that complicated and perilous path is here in this video https://www.uspto.gov/trademarks-getting-started/trademark-basics . Dealing with the issues now could assure the value of your business when it is time to retire.